Now is the best time to get an Amazon Prime membership.
Amazon’s acquisition of Whole Foods is going to be complete on Monday, but they are already making promises.
From an Amazon press release, they are striving to make natural and organic food affordable to everyone, and as soon as the acquisition is complete, the first step to that will be lowering prices.
As a down payment on that vision, Whole Foods Market will offer lower prices starting Monday on a selection of best-selling grocery staples across its stores, with more to come.
Eventually, Amazon Prime will be used as Whole Food’s customer rewards program, giving patrons additional in store discounts and other benefits.