Go ahead and turn that dial up – because each year on August 20, America celebrates the classic – the great – the important innovation of…you guessed it…radio! The history of radio dates all the way back to the late 1800s. And since its inception, radio has remained a trusted American classic in the world of media. Radio still stands strong to this day, reaching more Americans each week than any other platform, including television and smartphone devices.
So, why celebrate radio on this day specifically? Because today marks the anniversary of the first news radio station, 8MK radio in Detroit, Michigan. On this day today, in 1920, 8MK was licensed by the FCC and went on the air for the first time on the second floor of the Detroit News building.
Celebrating National Radio Day doesn’t have to be hard. Our suggestion? Simply tune into your favorite radio station! Or shout out your favorite station on social media with the hashtag #NationalRadioDay to show your appreciation and support. At 98.3 The Dove, we know and believe strongly in the power of radio. That’s why our team wanted to share what they love about working in radio:
Radio Through The Ages
Starting all the way back in the beginning of the 20th century, radio served a particularly important and profound role in serving the US during both World Wars. During World War I, the US Military used it almost exclusively and it became an invaluable tool in sending and receiving messages to the armed forces in real time. And then during World War II, with the help of journalists, radio relayed news of the war to the public. During this time, radio helped serve as a rallying source and was used by the government to gain public support for the war.
Radio’s significant beginnings didn’t slow down mid-century, through the 21st century, and leading to the present day. Stations of all kinds emerged and made their way into homes, cars, and workplaces, serving as a unifying medium, delivering everything from music, to sports, to news entertainment. And during the 1930’s through the 40’s, stations were starting to generate enough revenue to really push forth advertisements for thousands of businesses, leading to radio greatly helping market local businesses up to present day.
What Makes Radio Work?
The growth of radio is largely due to the fact that it is a uniquely personal medium, being that it is rooted in the human voice. This then prompts a listener’s imagination to fill in mental images around the sound. Not only is it a personal medium, but it is a convenient one. Radio is available more readily and in a more widespread fashion than any other media medium. Listeners from all areas and demographics can tune in and be put at ease with comforting music or dialogue. Or it can serve as a trusted resource to alert listeners of information addressing politics and breaking news.
All this being said, it is impossible to hide or deny the importance of radio to our nation’s communities, culture, and commerce throughout the decades. Our team of radio professionals would love to help you and your business harness the power of radio by partnering with 98.3 The Dove. Find out how one of our account managers can help by giving us a call today! We’d love to show you that radio really does work!