Our team at 98.3 The Dove knows that radio is a uniquely powerful advertising medium. And fortunately, the turnaround time (lead time for creating the ad(s)) on a radio advertising campaign is typically much faster than other mediums, giving you a fair amount of flexibility. A short turnaround lead time like this means that you […]
98.3 The Dove Celebrates National Radio Day
Go ahead and turn that dial up – because each year on August 20, America celebrates the classic – the great – the important innovation of…you guessed it…radio! The history of radio dates all the way back to the late 1800s. And since its inception, radio has remained a trusted American classic in the world […]
Radio 2.0 – Add a Digital Promotion to Your Campaign
Radio is awesome. It’s fun to listen to, goes with you literally everywhere (shower listeners…hellooo!), and is an extremely effective advertising medium. In a nutshell, radio works. The only other advertising medium that has that level of flexibility and market penetration is digital. When you’re crafting your campaign and looking to take your radio campaign […]
Why 98.3FM The Dove & Digital Advertising Go Together Like Milk and Cookies
Some combinations are so iconic, they create a unique experience that is impossible to replicate. Take, for example, a fresh-baked, chocolate chip cookie, oozing with delicious, melt-in-your-mouth goodness. Pretty great, right? Now, level up that experience by dunking your cookie in an ice-cold glass of milk. Ah… pure bliss! We know these elements stand strong […]
Creating Synergy in Your Advertisements: Why Consistency is Key
Can you think of that one person you know, a friend perhaps, who you have known for years? Your friendship with them has been so consistent and their loyalty towards you has never wavered. There’s no doubt that this friend has made a lasting impression on your life!
