The Dove is the fastest growing radio station in mid-Missouri, for good reason! We’ve grown tremendously both with the businesses who depend on us to share their message and with our loyal audience base of men, women, and families who sing along to the music every day. It’s truly a reason to celebrate! To get the party started, we listed 4 reasons why businesses and listeners alike turn to mid-Missouri’s 98.3 The Dove:
We’ve Seen Success and We’re Growing… Fast!
It is The Dove’s listenership combined with our unique radio format that has made our growth possible. Whether you are at home, in the car, or at work, the 98.3 The Dove is a station you can listen to for hours and you can count on the fact that it will always put a smile on your face. In 2021, listeners streamed 8.5% more hours of The Dove in 2021 than they did in 2020. We also saw a 5% increase in the total number of listeners who streamed The Dove from 2020 to 2021. Our Facebook page has also seen great growth and engagement with trivia and regular contests and giveaways conducted on a regular basis. We love giving prizes away…and who doesn’t love to win!?
We’re Your Carpool Karaoke Station
The Dove proudly features a wide range of artists, playing favorites from all the favorite decades, from the ’60s, ’70s, ’80s, and more! When listening to The Dove during your next carpool karaoke session, you can expect to hear notable artists like Elton John, Prince, Paula Abdul, Madonna, The Beatles, Jim Croce, Michael Jackson, Whitney Houston, Phil Collins, Billy Joel, and so many more! The Dove’s goal is to be the ideal carpool karaoke companion, playing songs that are impossible to ignore, and letting yourself loose to sing along!
We Make Businesses Memorable in 60-Seconds
Not only does The Dove play a wide range of songs that are ideal for singalongs, but we don’t interrupt the music to play ads for large blocks of time. The longest ad or ad block you will hear on 98.3 The Dove lasts for only 60-seconds.
You can do a lot of things in 60 seconds, and The Dove chooses to take this time to make a lasting impact with its audience with their advertisements. This is because every listener knows that another song is on the way…in just a quick 60-seconds. In fact, that’s one reason why they choose the station! They like the music, but they stay listening because they know that a commercial break will be brief. In fact, the only way The Dove will interrupt music for longer than this is to play public service announcements, share breaking news, or provide severe weather information.
We’re Perfect for At-Work Listening
The Dove is specifically designed for at-work listening. We choose universally popular music with short commercial breaks and no announcers, which is ideal for the work, office, or retail setting. This means less interruption in music and a better listening experience for your customers and staff alike. The music selection on The Dove is also specifically selected with the most popular hits from all the decades from the 60’s to the 90’s, a pretty wide swath! This means it’s almost impossible for someone not to find something they can sing along to.
See for Yourself: Find out Why Listeners “Love The Dove”!
There are lots we could say about our growing audience, but one thing that stands out would be their loyalty. The Dove is kinda like a bag of Doritos…once you start listening to The Dove, you just can’t stop! It becomes your favorite or go-to choice no matter your location. This is largely because The Dove is a station that appeals to listeners of all ages with dynamic programming and regular sweepstakes and digital quizzes. We’re fun to listen to and we love giving things away! We partner with local charities and nonprofits, and we are active in engaging with listeners on our social media pages.
So what’s the only true way to find out why listeners “Love The Dove”? Simply, listen for yourself! We are proud to offer a station that both listeners and our advertisers truly love.
And that is exactly why we have seen so much success and are still the fastest growing radio audience in mid-Missouri. So, are you ready to hop on the train? We would love to talk with you if you are interested in partnering your business with 98.3 The Dove through an advertisement strategy! Contact our marketing professionals today to get a conversation started.