There are few stations that provide an on-air experience quite like 98.3 The Dove. It might seem like we are speaking from a biased perspective…so we decided to ask our listeners, what exactly they LOVE about 98.3 The Dove! The feedback we received confirmed the fact that The Dove provides a unique and fun listening experience that keeps our audience coming back for more, and also gives our advertisers the frequency they need to see positive results for their business.
We Asked: Here’s What Our Listeners Had to Say
“The Dove is the BEST station to listen to in the office! I can sing along to every song!”
“I have #dovelove because 98.3 is the channel that plays all the songs my father used to play for me. It reminds me of warm sunny days at the pool!”
“I love The Dove!! Puts me in a great mood on my drive to work!”
“I love The Dove because you guys play the classics!”
“I love the dove because it’s the BEST station to get groovy to when I’m driving my 57′ mustang through town!! 98.3 baby!”
“I love The Dove because the music is great for driving! I’m from out of town but every time I’m in the area it’s my go-to station!”
“Your music is so fun and brightens up my commute to work!!! The Dove never disappoints!”
“A feel-good guy needs feel-good music, and #dovelove never disappoints!”
“I love The Dove because of the variety of music and because it puts me in a good mood on my way to work.”
“I like listening to the Dove because it reminds me of being in High School and the good times I had!”
“I love the dove because it takes me back to my childhood listening to music on the dock in the summer with my parents.”
“I love listening to the Dove because it has all my favorite 80’s jams with very few commercials!”
“I love the Dove because it’s the one station I can always turn on when I want to listen to songs I know by heart (AND THEY PLAY THE BEST CHRISTMAS MUSIC!!!!!).”
“I love The Dove because it’s good mood music!”
“I LOVE the Dove because I can sing along to all the songs!”
“I love listening to the Dove because the music is classic! I and my whole family can literally sing along to every song played and it just puts us in a good mood.” #dovelove
Who’s Listening To The Dove?
The Dove’s resume of listeners looks like a “who’s who” of household buying decisions. With a base audience that is 65.4% female and 34.6% male, it reaches an important demographic of 35-64 adults with a composite household income of over 50K (57.9%). In addition to this, 98.3 The Dove reaches 20 mid–Missouri counties, including cities Columbia, Ashland, Fulton, and Jefferson City. That, combined with the station’s promise to never break format for longer than 60-seconds unless it’s for community-related information like severe weather, breaking news, or public service announcements, gives our listeners and businesses an experience unmatched by any other radio station in the region.
So, you don’t have to just take our word for it. Our listeners have spoken, and it’s clear that their love for The Dove has them consistently tuning in for more! We appreciate our listeners and know that it is because of them that 98.3 The Dove continues to grow and thrive in the mid-Missouri area and beyond.
Are you interested in partnering with 98.3 The Dove to help grow your business? We think, as an advertiser, you’ll join us and our listeners in saying “I LOVE The Dove!”