Don’t you love it when an awesome team comes together for the greater good? We do too and are so excited to announce our match made in music/ magazine heaven! 98.3FM The Dove and Inside Columbia Magazine, two media superheroes, are coming together to make marketing magic. Since The Dove is rocking the tunes from the ’60s, 70’s, ’80s, and ’90s and Inside Columbia Magazine is full of fashion, food, features, and fabulous fun content, your local marketing strategy just got so much effective and easier. “Holy target audience, Batman!” All the hard work is done for you and is now right at your fingertips. Here’s why:
It’s loud and clear that the target audience of both The Dove and Inside Columbia Magazine is primarily women age 25 – 54 who love to read and listen to great music, and most of them enjoy doing both at the same time. We know, understand, and are already reaching your audience. When you focus your message on what makes this mostly female audience tick and reach them right where they already are, you will definitely get more bang for your marketing buck. It’s like your very own super marketing hero…think Batman and Robin, but even better. If you want to strengthen your brand, increase sales, and reach your ideal audience then this is the dynamic duo for you.
Get Consistent Messaging… Check!
Did you know that seeing and hearing are the two most powerful stimuli for memory-recall? This is one more reason the radio/magazine connection is a win, win. This powerful radio/print collaboration is the key to your overall local marketing success. Since our two superheroes are working together to reach a similar audience, there will be consistency in everything that goes with your brand. All radio ads and all print ads, and all the messaging your audience will see and hear will share the same brand identity, style, tone, and message. Now, whether the customer sees the ad in Inside Columbia Magazine or hears the message on 98.3FM The Dove, they will instantly recognize it as your brand! Then, when the time comes to purchase the product or service, they will remember your message and purchase from you!
Get the Right Repetition: Check!
It’s proven that frequency and repetition are the keys to getting your message heard successfully and most importantly, remembered. There’s a lot of noise out there in the marketing world. Now, with the dynamic marketing duo of The Dove and Inside Columbia Magazine, your consistent messaging will be seen and heard regularly building your brand with a highly coveted target audience. This continual repetition and powerful frequency will not only strengthen your brand but when combined with smart marketing strategies for proper awareness and action campaigns, will bring campaign success. Just like the teamwork with Batman and Robin, the blended voice of Dove Radio and Inside Columbia Magazine works together to reinforce a powerful brand in mid-Missouri.
Holy Marketing Messages, Batman!
Our dynamic marketing team is ready to help you create a campaign that will meet your goals and provide real results. We are excited to share with you how this powerful radio/magazine duo can help your business soar. They’ve always worked great on their own. But now, let us show you how The Dove and Inside Columbia collaboration works even better…together! They really do go together like Batman and Robin.
It’s one more reason people all across mid-Missouri say,
“I Love The Dove!”