November 23 @ 3:00 pm – 5:00 pm
Join 98.3 The Dove as we help ring in the Christmas Season! The annual Christmas Parade Against Poverty in Columbia, MO, hosted by The Salvation Army, is scheduled for Sunday, November 23, 2025, at 3:00 PM, presented by KT Diamond Jewelers & Tiger Towing.
The parade takes place on Broadway in downtown Columbia, and heads west, from Hitt Street to Providence. Our own Cosmo and Kat will be your Grand Marshals, while the parade concludes with Santa’s arrival, marking the start of the Christmas season of giving! Expect dancers, musicians, Christmas scenes and characters, candy, and more!
The public is invited to join Santa at the end of the route for post-parade photos too!
Information about participating in the parade as a sponsor or entrant can be found at comochristmas.com. The parade’s purpose is to raise money and awareness for The Salvation Army’s efforts to combat poverty in the community, including support for the Harbor House family shelter.
Come out and support the Columbia, Missouri community and get in the Christmas spirit!