98.3 The Dove – Your Lite Rock Favorites From The 70’s, 80’s And MORE!

98.3 The Dove is Mid-Missouri’s fastest growing radio station, featuring the most popular artists from the 70’s, 80’s and 90’s such as Billy Joel, Phil Collins, Whitney Houston, Jim Croce, The Beatles, Madonna, Paula Abdul, Elton John, Michael Bolton, Sting, and countless others.

We want to be your carpool karaoke companion, where you can sing along to almost every song you hear throughout the day.

Why We’re Different

Our mission is to provide a different audio solution for Mid-Missouri, a format and style that’s not traditional radio. This goes for our programming and commercials, where we promise to never interrupt the music for more than one minute – unless it’s for community-related information like severe weather, breaking news, or public service announcements. We feel this gives our listeners and clients an experience unmatched by any other radio station in the region.

98.3 The Dove’s Frequency/Power

At 9,500 watts, 98.3 The Dove reaches 20 Mid–Missouri counties, including cities Columbia, Ashland, Fulton and Jefferson City.

The Dove’s Audience

61.6% Female, 38.4% Male
Core Demo: 35-64 Adults
Household Income Over 50K: 66.4%

View Coverage Map

The Dove’s Morning Show

Join Joe Lose every weekday morning from 6am-10am as he starts your day with good fun and great music.

Learn more about partnering with Joe as your social influencer.

Advertise on the Dove

Interested in promoting your business on The Dove? Read about local businesses having success with their Dove campaigns:

Carpet One

Questions? Comments?

We’d love to hear from you! Send us a message using the form below and we’ll be in touch!