98.3 FM The Dove – Making Marketing Memorable in 60 Seconds

One minute isn’t a lot of time.

Have you ever thought about what you can do in 60-seconds?

As a matter of fact, we have. It’s actually pretty amazing when you think about what can be done in a very short amount of time. At 98.3FM The Dove, we think we are the MASTERS of what you can do in a minute. That’s why we put together a random list of 10 things to do in a 60-second break:

  • Drink a glass of water
  • Scratch your dog’s belly (or cat…we’re fine either way)
  • Floss your teeth
  • Eat a handful of almonds
  • Tell a joke
  • Do 10 push-ups (or 20 sit-ups)
  • Spin a hula-hoop around your waist (or neck…or arm…your choice)
  • Gargle
  • Wash your hands (with soap and water please)
  • Make your bed

That’s what YOU can do in 60-seconds. Want to know what WE can do??

In 60-seconds, we can give you a valuable health tip, tell you where to go to treat a bug problem in your home, share the best place to go to purchase a car or get a cell phone or buy jewelry. We can introduce you to a new person in the community or tell you where to get the best deal on tires.

We are unabashedly the BEST at maximizing 60-seconds.

Why? Because that’s how long a commercial break lasts on the Dove. That’s it – not 3 minutes, not 4 minutes…60 seconds. And after that minute is up, you’re back to dancing around your office or singing along in your car to your favorite music.

Yep…60-seconds. We pretty much own it.

Why do we get so excited about 60-second commercial breaks? Because at the end of the day, it’s 60-seconds that sets us apart from other radio stations: both for you as a listener and for you as an advertiser. Here’s why:

Listeners Love Them…

Listener Satisfaction: It’s tempting on other stations to change the channel when a commercial break comes on. Not so on 98.3FM The Dove. Every listener knows that another song is on the way…in just a quick 60-seconds. In fact, that’s one reason why they tune in to the station! They like the music…that’s obvious…but, and here’s the kicker, they STAY listening because they know that a commercial break will be done in 60-seconds, so there’s no temptation to leave.

…And So Do Advertisers!

Frequency, Frequency, Frequency: Because commercial breaks on the Dove are only 60 seconds, potential customers are WAY more likely to hear your ad. For an advertiser, that’s pretty good news. In fact, listeners to the Dove keep the station tuned in a lot longer than they do other stations. This means that, over time, they end up hearing more of your ads, more often. For an advertiser…that’s the frequency of impression. For a company building a brand or driving advertising results, frequency is gold. More impressions mean better results and stronger brand recall.

Trust: Another benefit of a longer-listening audience, for a station and therefore for an advertiser, is trust. The longer a listener tunes in to a particular station, the more they will trust the station. This means they are more likely to participate in station promotions and events, which can be a great way for you as an advertiser to interact with potential customers and build increased brand awareness. It also means they’ll transfer some of that trust to your business.

A Lot Can Happen in 60-Seconds

So, next time you think about the power of 60-seconds…think about 98.FM The Dove. Our marketing team knows how to make your message memorable and drive results, and they have the tools to get the job done. Contact us by filling out this form to let us know you’d like to talk in more detail. The form is quick, easy, and will only take you…you guessed it…60-seconds to complete. We look forward to hearing from you.

We think it’s yet another reason to LOVE the Dove!