98.3 The Dove

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Building Effective Radio Campaigns: Creating Realistic Results

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Our team at 98.3 The Dove knows that radio is a uniquely powerful advertising medium. And fortunately, the turnaround time (lead time for creating the ad(s)) on a radio advertising campaign is typically much faster than other mediums, giving you a fair amount of flexibility. A short turnaround lead time like this means that you […]

98.3 The Dove Celebrates National Radio Day

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Go ahead and turn that dial up – because each year on August 20, America celebrates the classic – the great – the important innovation of…you guessed it…radio! The history of radio dates all the way back to the late 1800s. And since its inception, radio has remained a trusted American classic in the world […]

Radio 2.0 – Add a Digital Promotion to Your Campaign

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Radio is awesome. It’s fun to listen to, goes with you literally everywhere (shower listeners…hellooo!), and is an extremely effective advertising medium. In a nutshell, radio works. The only other advertising medium that has that level of flexibility and market penetration is digital. When you’re crafting your campaign and looking to take your radio campaign […]

Why 98.3FM The Dove & Digital Advertising Go Together Like Milk and Cookies

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Some combinations are so iconic, they create a unique experience that is impossible to replicate. Take, for example, a fresh-baked, chocolate chip cookie, oozing with delicious, melt-in-your-mouth goodness. Pretty great, right? Now, level up that experience by dunking your cookie in an ice-cold glass of milk. Ah… pure bliss! We know these elements stand strong […]

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