Remember the last time you stopped whatever you were doing, grabbed the air mic, and sang along to one of your faves playing on the radio. It’s a good feeling that makes you happy, right? This is why 98.3 The Dove radio is a great place to advertise. It’s a fun-listening, toe-tapping, air-guitar playing, sing-along jam session to all your classic favorite hits on the radio.
There’s something magical that happens when we tune the radio to 98.3 The Dove. It’s like a good friend is there with you each and every day. In addition to great music, The Dove’s Lite Rock has tried and true advertising strategies that will help you build your brand, expand your customer base, and celebrate real ROI.
Here are five reasons both listeners and advertisers say, “I Love The Dove.”
1. Lite Rock’s Mass Appeal
Lite rock music is listener-friendly for all ages, and all music preferences, and it’s perfect for listening anywhere, which is why when you’re in an office building or shopping at retail stores throughout Columbia, you’re most likely to hear 98.3FM The Dove piped through the overhead speakers. Our blend of music and entertainment is perfect for the office, the car, the restaurant, the market, professional offices, doctors’ waiting rooms, and just about anywhere you go. Why? Because it’s a perfect mix of everything from country to rock, funk to pop, and everything in-between. Just about everyone will hear a tune they like on The Dove. This makes it a perfect choice for advertisers. It’s a classic station that simply works.
Tip: Remember that 98.3FM The Dove has carefully crafted its station to appeal to an audience that can deliver results for your business. It’s a station that is truly programmed with advertisers in mind! Even down to the limited 60-second commercial breaks, 98.3FM The Dove is a perfect vehicle to deliver your advertising message to its audience. It’s been designed to do that from the very beginning!
2. Lite Rock’s Emotional Connection
Who doesn’t like a singalong? Listening to soft rock on The Dove is fun and brings everyone together and makes the day fun and enjoyable. People from all walks of life have one thing in common… song lyrics. Oldies but goodies by Billy Joel (I Love You Just The Way You Are), Phil Collins (In The Air Tonight), Whitney Houston (I Wanna Dance With Somebody) The Beatles (Hey Jude), Madonna (Like a Virgin), Paula Abdul (Opposites Attract) and Elton John (Rocket Man). As you can see, the popular and timeless song list goes on and on. It’s perfect for some fun-loving stress-relieving carpool or office karaoke!
Tip: Leverage this emotional connection with 98.3FM The Dove by crafting campaigns that give listeners an opportunity to participate! There is always something happening on 98.3FM The Dove, and who doesn’t like to win something or give back to the community. Your business will enjoy the fruit of audience engagement by joining in on different promotions. Just ask your account manager for information on the latest promotions.
3. Lite Rock’s Feel Good Quality
People trust The Dove radio and look forward to enjoying music that lifts them up and makes them feel happy. The Dove lite rock is a smooth, welcoming sound that is positive and energizing. No loud, raging hard rock, hard-to-understand punk, and repetitive rap music here. We play only soft rock favorites from years of tried and true top hits. It is proven that people like to do business with people they know, like, and trust. Our listeners trust us to bring them the best lite rock and a seasoned professional marketing team that they can count on each and every time.
Tip: This positive vibe will extend to your brand as an advertiser on the station. People smile and sing along when they listen to The Dove. Your business and brand will receive this same positive energy by association.
4. Lite Rock’s Classic Selection of Top Hits
Just like Tina Turner’s famous tune, “Simply the Best” The Dove only plays the best of the best lite rock hits of the 70s, 80s, and 90s. These are beloved chart-toppers that listeners want to hear again and again. They are the solid gold standard of soft rock classics. Our listeners are loyal fans who tune in to 98.3 The Dove for enjoyable, familiar, simply the best music and light entertainment. When you associate your company brand with The Dove’s target audience, simply the best results start to happen.
Tip: The music selection of classic hits is chosen specifically for their popularity and mass appeal. When listeners like the music, they listen longer…ensuring that they also hear your ads more frequently. And with radio, frequency delivers results! If you want to reach a loyal audience, strengthen your brand awareness, and personally connect with your target audience in a fun and entertaining way, 98.3 FM The Dove is a perfect choice.
5. Lite Rock’s Target Listeners are Prime Buyers
Here’s some music for your ears. The Dove’s listeners generally are adults between 35 and 64 with annual incomes of more than $50,000. They are young at heart buyers who want to have fun because, after all, 35 to 64 is the new 25 to 54. That’s not to say we don’t welcome the younger audience to our wonderful listening world. Everyone is welcome to Love the Dove and they do! The majority of listeners are women with extremely influential buying decisions for their homes. And they are happy to spend. According to Forbes research, “women dominate consumer purchasing decisions.” 35-64 listeners have more disposable income and have a higher household net worth.
Tip: It makes sense…advertise where the customers are, right!? And with 98.3FM The Dove, you’ll be reaching a prime audience for buyers who have money and want to spend it. Our team of experts will help you craft the right ad so that your brand’s message is heard and remembered.
This is all great news for our advertisers. Our loyal fans are mature, wealthy, motivated, and have the time to spend money on themselves. The Dove’s target audience is ready to listen to what you have to offer. The Dove advertisers get consistent ROI results, and you will too.
So there you have it…5 more reasons to love the Dove!