98.3 The Dove – Your Lite Rock Favorites From The 70’s, 80’s And MORE!
98.3 The Dove is Mid-Missouri’s fastest growing radio station, featuring the most popular artists from the 60’s, 70’s, 80’s and 90’s such as Billy Joel, Phil Collins, Whitney Houston, Jim Croce, The Beatles, Madonna, Paula Abdul, Elton John, Michael Bolton, Sting, and countless others.
We want to be your carpool karaoke companion, where you can sing along to almost every song you hear throughout the day.
Why We’re Different
Our mission is to provide a different audio solution for Mid-Missouri, a format and style that’s not traditional radio. This goes for our programming and commercials, where we promise to never interrupt the music for more than one minute – unless it’s for community-related information like severe weather, breaking news, or public service announcements. We feel this gives our listeners and clients an experience unmatched by any other radio station in the region.
98.3 The Dove’s Frequency/Power
At 9,500 watts, 98.3 The Dove reaches 20 Mid–Missouri counties, including cities Columbia, Ashland, Fulton and Jefferson City.
The Dove’s Audience
65.4% Female, 34.6% Male
Core Demo: 35-64 Adults
Household Income Over 50K: 57.9%