Our listeners are the best. And to show you just how amazing they are…we’re sharing the results of a listener survey we did to find out how they feel about the Dove – something super important for us to know in making sure we’re on the right track. Additionally, we wanted to know how they plan to spend money in the next year – something super important for our advertisers.
And boy did we get positive feedback! Hat’s off to the almost 2,300 of you who answered! It’s because of you that #Dovelove is a legit thing. (Yes, we now have our own hashtag!)
First of all, and probably most importantly…ya’ll LOVE the tunes.
Most said their absolute favorite thing about 98.3 The Dove is the music – the variety, the sing-along selections, the upbeat toe-tapping, dance-at-your-desk artists that listeners of all ages love (#Dovelove). A full 3rd of you are listening for a whopping 5 hours a week at work, in your cars, at home, streaming on your computer, or tuning in on your smartphone. You take us to family events, to hang out with your friends, and on long walks in the park. We now know that if you saw Dove’s profile on a dating app, you’d definitely swipe right!
Then there were those of you who love literally “everything about The Dove.”
Awesome! #Dovelove. We work VERY hard to give you a fun station to listen to…and your feedback is an affirmation that it’s working. You told us that you especially like the short commercial breaks (who doesn’t!), the quality of the commercials the station airs (awesome!), and the contests and sweepstakes/promos that we bring to the table (because winning stuff is fun!).
Contests, sweepstakes, and promotions were a HUGE hit!
In fact, the contests and promotions we’ve created have been so popular, you can be sure there will be more. Be sure to give love to the lineup of wonderful businesses that gave away some pretty amazing prizes. #Dovelove. Here’s a snapshot of the promotions this year alone:
- “Head Start for the New Year Giveaway”
- “My Deck’s A Wreck! $5000 Sweepstakes”
- “Enter to win a $200 gift card to CC’s City Broiler”
- “Enter to Win a Month of Meals”
- “Enter to Win a Membership & Supplement Stack”:
- “Enter to Win a $500 Visa Gift Card”
- “Pet Food for a Year Giveaway”
- “Enter to win a Holiday Hiatus”
As you can see, we do sweepstakes and digital quizzes all year long that are customized for specific businesses, so let us know if you have an idea or are interested in partnering. And if you like winning…keep listening! Because we have the best listeners in mid-Missouri, we’ll definitely be doing more promotions and giveaways in the future. Keep listening! Your chance to win is closer than you think. We’re going to continue to give away prize packs, concert tickets, trips, and one of the most popular items…gift cards!
We loved hearing about your purchasing plans for the future.
One of the things we learned about is your economic optimism and your plans to invest in the community within the next year. LOTS of Dove listeners are planning home renovations (decks/patios, bathrooms, kitchens, flooring, windows, and more!). Making your living space beautiful is important, as is your goal of staying healthy, going on vacation, dining out, and even purchasing cars or trucks. We agree!
You’re the best!
Sometimes, it’s just nice to know that your hard work has paid off. We’d like to take a minute and say thank you to the folks behind the scenes who work hard every day to bring you, our amazing listening audience, a quality product that you enjoy having in your life. Thank you to our advertisers who see the value in the uniqueness of The Dove and invest in the station…and most importantly, thank you to YOU! As a listener, you are incredibly valuable. We love and appreciate you tuning in and allowing us to be part of your day.