98.3 The Dove is a one-of-a-kind station. Our listeners Love the Dove because it offers them a unique listening experience with a variety of music, spanning decades while keeping the promise of never breaking format for more than 60-seconds.
And we offer this musical variety in creative ways that not only entertains our loyal listeners but also provide unique benefits to advertisers as well. We can truly say that through our unique programming and sponsorship opportunities, 98.3 The Dove is truly unlike any other station. Many of the local businesses we partner with love advertising through the unique sponsorships listed below!
Through the Decades
60’s at 6
The 60’s at 6 offer everything from Motown, to Folk, The British Invasion, and everything in between! The Dove will select a song from the 60s that will surprise and delight listeners each weekday at the top of the 6 PM hour.
All 80’s Weekend
That’s right, we play nothing but 80’s music all weekend long! We’ll not only play the hits, but songs you’ve longed to hear again from artists like Phil Collins, Madonna, Michael Jackson, Billy Joel, Whitney Houston, The Police, and much more!
90’s at 9
As a tribute to what has become one of the most iconic decades in music, The Dove will set the tone for the workday with a select song from the 90s to get listeners in a better mood for their day ahead at the top of the 9 AM hour!
Dove Double Up Hour
The Dove will take you through the noon hour with “double-ups” from your favorite lite rock artists! You’ll hear two songs from the same artist all hour long. You may even hear some classics you haven’t heard in quite a while!
Dove Artist of the Week
Let’s be honest, we all have that one artist that is our personal favorite! Each week, 98.3 The Dove will feature an ‘Artist of the Week’! Playing some of the selected artist’s fan-favorite songs at the top of every hour one day each week!
More Special Sponsorships
Christmas on 98.3 The Dove
Every year around Thanksgiving to Christmas Day, 98.3 The Dove switches from its regular music selection to all Christmas music! During this time, we offer several exciting sponsorships as many mid-Missouri listeners tune in to listen to holiday classics.
- Title Sponsorship: With this sponsorship, businesses will be recognized as the title sponsor on-air several times per day while The Dove plays Christmas music 24/7! Sponsors will be featured in social media posts on The Dove’s Facebook page and will air holiday greetings from your business to run the week leading up to Christmas.
- Studio Sponsorship: With this special holiday sponsorship, your business could be the sponsor of our studio in the “North Pole!” Studio sponsors will also be recognized during our Santa Tracker updates via The Dove’s website and Facebook page.
- Letters to Santa: During the holiday season, we’ll encourage listeners to submit their children’s letters to Santa on our website and through Facebook. “Santa” will then read those letters throughout a month-long span of time leading up to Christmas Day with the business sponsoring mentioned with each letter read.
Through any of 98.3 The Dove sponsorships listed above, your business will be highlighted to thousands of mid-Missouri listeners. This is a great way to increase brand awareness and credibility in your local market. Think your business could partner with 98.3 The Dove through these fun and effective sponsorships, connecting with the fastest-growing audience in mid-Missouri? Get in touch with one of our marketing consultants today to learn more!