Go ahead and turn that dial up – because each year on August 20, America celebrates the classic – the great – the important innovation of…you guessed it…radio! The history of radio dates all the way back to the late 1800s. And since its inception, radio has remained a trusted American classic in the world of media. Radio still stands strong to this day, reaching more Americans each week than any other platform, including television and smartphone devices. [Read more…]
Radio 2.0 – Add a Digital Promotion to Your Campaign
Radio is awesome. It’s fun to listen to, goes with you literally everywhere (shower listeners…hellooo!), and is an extremely effective advertising medium. In a nutshell, radio works. The only other advertising medium that has that level of flexibility and market penetration is digital. When you’re crafting your campaign and looking to take your radio campaign to the next level…consider adding a digital promotion! [Read more…]
Why 98.3FM The Dove & Digital Advertising Go Together Like Milk and Cookies
Some combinations are so iconic, they create a unique experience that is impossible to replicate. Take, for example, a fresh-baked, chocolate chip cookie, oozing with delicious, melt-in-your-mouth goodness. Pretty great, right? Now, level up that experience by dunking your cookie in an ice-cold glass of milk. Ah… pure bliss! We know these elements stand strong on their own, but combining them creates an elevated, dynamic experience like no other. And creating a quality experience like no other will leave a greater, more memorable, and effective impact. [Read more…]
Creating Synergy in Your Advertisements: Why Consistency is Key
Can you think of that one person you know, a friend perhaps, who you have known for years? Your friendship with them has been so consistent and their loyalty towards you has never wavered. There’s no doubt that this friend has made a lasting impression on your life! [Read more…]
98.3 The Dove: Your Carpool Karaoke Station
Carpool karaoke is the perfect way to pass the time when traveling anywhere in a vehicle. [Read more…]
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